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✨ Sold out once, back in stock: shop the Essentialist Dress | COVID-19 Shipping Update

✨ Sold out once, back in stock: shop the Essentialist Dress | COVID-19 Shipping Update

"ADAY is a World's Most Innovative Company 2018 in the Style category for 'transcending athleisure'"

testimonial

"These pieces are meant to replace various other items in your wardrobe, and the idea is that they’ll be in your closet forever"

testimonial

"ADAY's mission is to quash the ideas of a compartmentalized closet all together"

testimonial

"How to master minimalist fashion in a material world: who knew downsizing could be so liberating?"

testimonial

"ADAY's collection of minimalist clothes in technical fabrics will keep you looking and feeling cool (literally) on your next long-haul flight"

testimonial

"ADAY's focus is on a simplified lineup, a curated collection of technical clothing [where] simplicity is a big selling point and differentiator for them"

testimonial

"ADAY is a World's Most Innovative Company 2018 in the Style category for 'transcending athleisure'"

testimonial

"These pieces are meant to replace various other items in your wardrobe, and the idea is that they’ll be in your closet forever"

testimonial

"ADAY's mission is to quash the ideas of a compartmentalized closet all together"

testimonial

"How to master minimalist fashion in a material world: who knew downsizing could be so liberating?"

testimonial

"ADAY's collection of minimalist clothes in technical fabrics will keep you looking and feeling cool (literally) on your next long-haul flight"

testimonial

"ADAY's focus is on a simplified lineup, a curated collection of technical clothing [where] simplicity is a big selling point and differentiator for them"

testimonial

how to build a better wardrobe

Summer Shop

Limited Edition

Turn It Up Pant

Throw & Roll Legging

Something Borrowed Shirt

We're on a mission to build a better wardrobe so that you can do more with less.

Building a better future

Our dream of a more sustainable future also comes with a responsibility to support diversity + inclusion for all. Read about our commitment, including pledging $25,000 to racial justice organizations.

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