"ADAY is a World's Most Innovative Company 2018 in the Style category for 'transcending athleisure'"
"These pieces are meant to replace various other items in your wardrobe, and the idea is that they’ll be in your closet forever"
"ADAY's mission is to quash the ideas of a compartmentalized closet all together"
"How to master minimalist fashion in a material world: who knew downsizing could be so liberating?"
"ADAY's collection of minimalist clothes in technical fabrics will keep you looking and feeling cool (literally) on your next long-haul flight"
"ADAY's focus is on a simplified lineup, a curated collection of technical clothing [where] simplicity is a big selling point and differentiator for them"
