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Innovation Led, Female Founded, Sustainably Made

We offer sustainable + versatile pieces so that you can do more with less. We source innovative super fabrics and partner with factories who put people + planet first. We believe in outfit repeating and the power of capsule

Sweet Summertime

New Arrivals

Something Tailored Shirt, Sky

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Essentialist T-Shirt, Latte

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Made It T-Shirt, Papaya

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Something Borrowed Shirt, Lemon

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Turns Out People Are Into It
“The best part is that you don’t have to sacrifice comfort or convenience for elegance."
Turns Out People Are Into It
"A more functional, versatile wardrobe for everyday life."
Turns Out People Are Into It
"How to master the minimalist fashion in a material world: Who knew downsizing could be so liberating?"
Turns Out People Are Into It
"ADAY creates garments that can be worn directly from a marathon to a meeting with the prime minister."

Our Fabrics

Follow us @Aday

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