February 24, 2021

Modal is super soft, strong, and uses up to 20X less water than cotton.

Modal is known for being soft, durable, breathable and a more sustainable alternative to fabrics like cotton. The fabric was first introduced in the 1950’s in Japan.

According to Good On You, modal is made from the extracted cellulose of beechwood tree pulp, that is converted into sheets, and broken down into fibers.

Since modal is derived from environmentally friendly beechwood trees and done so in a way that uses far less water, it is seen as a sustainable alternative to cotton, however, much of the environmental benefit depends on the harvesting and processing practice.

Not all modal is created equally, at ADAY we use LENZING Modal™ in our Plant Life collection. We chose LENZING Modal™ because we hold ourselves to the highest standards of sustainability and functionality.

Beechwood trees used in Lenzing Modal™ are harvested from natural forests or sustainably managed groves. The extracted pulp used in LENZING Modal™ then undergoes “closed-loop” processing which means water and solvents used in each round of processing are recovered and reused.

01. Durability

Modal is stronger. Modal has longer fibers and a tighter weave which makes it stronger - this means you can wear your favorites for longer.

02. Softer

Modal is softer. Modal tends to be thinner and better at draping, these qualities give it a luxurious feel.

03. Odor Resistant

Modal is 50% more absorbent compared to Cotton: whether you’re doing hot yoga, day-hikes, or interview nerves, modal has you covered.

04. Eco-Friendly

Modal uses less water and land. Modal uses up to 20X less water compared to cotton and one acre of beechwood trees produces up to 10X more fibers than one acre of cotton.

At ADAY, we believe in designing clothes that are as durable as they are comfortable. While modal is considered a durable fabric it’s important to properly care for it to maximize cost per wear. Below are some tips on getting your modal products to go the distance.

• Cold wash: It’s cheaper and better for the environment and your clothes. According to Cold Water Saves, a year of cold washing can decrease carbon emissions by over 800 pounds and save you $0.60 per wash.
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• Line dry: It saves money, reduces additional wear and tear, and according to The Spruce it can decrease annual carbon emissions by over 2,000 pounds.