the art of outfit repeating

the art of outfit repeating

the art of outfit repeating

by: Mira Rajani

Home | Journal | Fashion

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February 24, 2021

Are you hesitant to wear the same outfit more than once? Don’t be. Gone are the days of keeping up with the newest weekly fashion trends or feeling like you can’t repeat an outfit after you’ve posted a photo of it on Instagram. When you find an outfit you truly love, why not wear it more than once?

Believe it or not, wearing your clothes 50x instead of 5, reduces carbon emissions by 400% per item, per year (Forbes). Outfit repeating is not only cool for the planet, it’s cool for your wallet, too. Investing in higher quality clothes that you’ll wear forever, saves you money because the cost per wear is much lower.

We’re here to empower you to wear the clothes you love as many times as you want. Keep reading for everything you need to know to master the art of outfit repeating.

What Is Outfit Repeating?

Outfit repeating is wearing the same outfit over & over again, but making it feel fresh & new each time. It’s a sustainable way to style yourself and helps you get the most out of your wardrobe without buying anything new.

6 Reasons You Should Be an Outfit Repeater

If you’re still not convinced, here are our six top reasons to join the outfit repeater movement.

01. It’s Better for the Planet
Rewearing the clothes in your closet reduces their carbon footprint and keeps them out of landfills. If the number of times a garment is worn were doubled, the greenhouse gas emissions over its lifetime would be 44% lower (Ellen MacArthur Foundation).

02. It’s In-Fashion
Just ask Kate Middleton, Tiffany Haddish, Queen Elizabeth, Lizzie Mcguire, or Gemma Styles who wear their favorite items on repeat.

03. It Saves Time
Keeping a few staple pieces in your closet that you love to wear make getting dressed a breeze. Accessorize with shoes, belts, jewelry and layers to keep things fresh while slowly building the perfect capsule wardrobe.

04. It Feels Good
If you love an outfit, you’ll feel just as good wearing it a 4th, 5th, or 6th time. There’s no limit to the number of times you can wear something. The most important thing is that you feel comfortable and confident in whatever you’re wearing.

05. It Saves Money
Fast fashion brands launch up to 52 micro-seasons each year. Keeping up with that kind of newness is expensive. Globally, customers miss out on USD 460 billion of value each year by throwing away rewearable clothes (Ellen MacArthur Foundation). By building your closet with staple pieces, like our Strategy Jacket or Throw it Higher Legging, that never go out of style and last a long time, you’ll save money in the long run. We broke down the cost per wear of ADAY and found that on average, our customers spend $145 per piece and wear it 260x over 5 years. That equals a $0.52 cost per wear.

06. It's NBD
If you’re worried about someone noticing you wore the same thing twice, don’t sweat it. Chances are your friend/granny/sister-in-law/co-worker probably doesn’t remember the jumpsuit you wore last Wednesday anyway. And if they do, they probably want to remember to ask you to borrow it.


How To Make Your Clothes Feel New Every Time


  • Accessorize - add a scarf, belt, or jacket. Our Overseas Scarf pairs perfectly with any outfit and gives it a cozy look.



  • Reach out - Text your friends for their OOTD advice. Maybe even borrow your mom’s vintage top.


  • Find inspiration - follow the #outfitrepeaterchallenge on Instagram. Follow along as our community styles the same ADAY pieces on repeat for 10 days straight. And check out what we learned from the last time we ran the challenge.

When you find that perfect outfit, hold onto it. Being an outfit repeater is cool for you, the planet, and your wallet. And if you’re still looking for effortless wardrobe staples to pair with each other to take the hassle out of getting dressed - check out ADAY.

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