MANAGER, DIGITAL MARKETING

NEW YORK, NY | Full-Time

ADAY is looking for an awesome individual to work on our growth marketing, focusing on customer acquisition and growth opportunities. You'll develop new creative strategies and execute campaigns with the aim to acquire and keep new and high-quality customers.

WE THINK YOU HAVE THE FOLLOWING CHARACTERISTICS

Our ideal candidate is highly creative, but also incredibly analytical with experience doing acquisition at another company, preferably another direct-to-consumer brand. You enjoy looking at numbers with new perspectives, asking why and running tests to determine the answer to that question.

YOU SHOULD BE SUPER EXCITED ABOUT THE FOLLOWING

  • Analytics and consumer psychology underlie your decision making process.

  • You enjoy building a user acquisition funnel, using data and being creative together.

  • You have a strong interest in optimization, testing and finding the best way to do everything.

  • Coming up with new ideas on how best to grow and acquire customers is something you dream about.

  • You want to be part of the foundational team for an industry-disrupting brand.

  • You love working in teams, you work really hard and you love to make the most of out of life.

  • In your personal life, you enjoy planning trips and calculating which hotel to stay at to take advantage of your friendship group's hotel points and credit card miles.

  • You're highly analytical, organized and efficient, with at least 2-5 years' work experience focusing on customer acquisition and growth.

YOUR DAY TO DAY WOULD INCLUDE

  • Manage digital marketing strategy and budget to achieve performance-based goals while maximizing brand building activities

  • Adapt strategy to changing business priorities and/or market conditions as necessary, and execute on those changes quickly

  • Drive end-to-end campaign development, partnering with Brand and Creative to ensure that strategy delivers against KPI’s and supports business objectives

  • Own and actively optimize our digital marketing channels (paid and unpaid), including social, search, email, web, referral/loyalty

  • Develop, measure, and optimize KPI’s across campaigns and tactics for all areas of responsibility

  • Build and manage KPI dashboards; analyze results and provide learnings & recommendations on performance improvement

  • Serve as the expert on third-party digital platforms, tools, and partnerships

  • Stay on the vanguard of emerging technologies and trends that will support us in reaching our goals

  • Identify and recommend tools to refine and extend our capabilities

  • Oversee agency and vendor relationships 

ABOUT ADAY

ADAY is a direct-to-consumer brand with the aim to lift the standard for clothing. We fuse seasonless shapes with technical fabrics and a sustainable supply chain to create a wardrobe that does more with less. We were named one of the Most Innovative Companies in the World 2018 by Fast Company + here's more about us in Fast Company, Vogue, Refinery29 + Conde Nast Traveler. We're venture-backed by H&M Co:Lab + Venrex amongst others.

GET IN TOUCH!

If you think this is you, please get in touch with work@thisisADAY.com with your CV and if possible examples of previous work.