We said we’d never use cotton. And then discovered Natural Groove.

Sourced from a certified mill that is committed to improving the supply chain by:

• training farmers in better water management + soil health
• investing in communities where the cotton is farmed

Natural Groove is 100% cotton, meaning it is naturally breathable, easy care and biodegradable.

We said we’d never use cotton. And then discovered Natural Groove.

Sourced from a certified mill that is committed to improving the supply chain by:

• training farmers in better water management + soil health
• investing in communities where the cotton is farmed

Natural Groove is 100% cotton, meaning it is naturally breathable, easy care and biodegradable.

The flax plant is used to make linen. We love it because it only needs rain water to grow, and requires just 6.4 litres over its lifecycle compared to the 2,700 litres needed for cotton.

The flax plant used to make linen only uses rain water to grow + is a non GMO crop.

Blended with viscose to make our Stretch Linen, it is stronger, longer lasting and machine washable