A Message To Our Community



Dear ADAY community, 

Our team has been working tirelessly from our homes and here are a few notes for you: 

ADAY pieces are safe to buy. We ensure the safety of our products by complying with all relevant WHO & CDC guidelines. We have been working closely with mills, factories, and logistics partners around the globe to prioritize the health and safety of their teams, their communities—and of course, you. 

Shipping. Our warehouse and delivery teams are taking extra precautions. We kindly ask that you allow up to 2 weeks for your order to ship. We are also experiencing some delays with USPS and DHL, your order might take up to 6-8 days for standard delivery and up to 5 days for expedited delivery. Thank you for your patience.

Offline locations are closed for now. Our offices in NYC & London and our offline retail locations in NYC & San Francisco have been closed since mid-March. We’re closely monitoring guidance to assess the best time to re-open. Meanwhile, our online store is operational and fully stocked :-)

Commitment to our supply chain. We stand by our commitments and are taking all orders that have started production or where fabric purchases have been made. Where it was possible or necessary due to COVID-19 delays, we have worked with our suppliers to find new delivery dates or cancel orders that haven’t started yet and where needed purchase fabric that has already been made to use for a future collection. We believe in a global world, so our continued commitment to our partners in Portugal, Italy, China, Turkey, Taiwan, Austria, the US, and other places are of super high importance to us.

Team. Team health and safety are top priorities for us and we have updated our policies and working practices to respond to the crisis and its impact on our team’s physical and mental health. We’ve made the difficult decision to end and pause contracts with our offline retail teams in San Francisco and New York respectively. We have also had to reduce hours of freelance and part-time team members when necessary. We have so far been able to minimize the impact to our team thanks to your continued support. 

Consume responsibly. We’ve been thinking a lot about how to consume mindfully while rebuilding our economy. Reviving businesses and services locally and globally will be more important than ever to allow humans to thrive again. At ADAY, we feel strongly that the “pause” has offered people and businesses an opportunity to rethink how we make things, how we consume, who we buy from, and how we treat the environment. Thank you for being on this journey with us!

New things for you. ADAY pieces have always been the most comfortable + versatile pieces in your wardrobe and to make things easier, we’ve put together a WFH edit and launched three uniforms to wear at home and anywhere. Plus, our Plant Life collection expanded last year - the softest essentials you’ll own. In summer 2020 we launched Cool Days and Summer Nights to keep you cool + chic on your local adventures. The Home Stretch Pullover sold out quickly but will make a comeback soon (sign up for the waitlist). Watch out for more ADAY dropping throughout 2021.

Random thoughts. This time has made us even more aware of how strongly we believe in our design philosophy and values on consumption: design less, but better. We remain deeply passionate and committed to bringing you the best possible essentials for whatever life brings. And we look forward to inspiring the industry to a new standard in quality and sustainability.

Sending you so much love, health, and positive energy, wherever you are!

Much love,

Nina, Meg & the ADAY team


Last updated: January 2021