About

Who are you and what do you believe in?

We’re ADAY, a female-led, mission driven brand on a mission to bring a new standard of clothing to your wardrobe through ease and innovation. We do that by creating capsule styles designed for outfit repeating. Sustainably made, each piece is crafted with innovative super fabrics to bring joy to your wardrobe. Work-to-weekend, zero-to-Zoom, your opportunities feel endless—and they’re loved around the world.

 

We aim to make a positive impact where we live and work. Our team is based worldwide, we’re diverse with an honest and optimistic culture. We work incredibly hard and are more motivated than ever to continue pushing the boundaries on sustainability and fabric innovation. Currently, 77% of our styles are made from sustainable materials (44% of fabrics from recycled materials and 33% are from natural fabrics and regenerated cellulose). Over 45% of our factories and mills generate a portion of their energy from renewable resources to make our pieces and we’re getting close to offsetting 100% of all our carbon emissions.

 

We were named one of the Most Innovative Companies in the World by Fast Company, a Forbes 30 under 30 company and have been featured in publications from Vogue to Refinery29.

Read more about us here, and if you’re new to ADAY products, a great place to start is the Best Sellers collection.

What does quality mean to you?

The quality of our products is something we pride ourselves on. We visit and handpick every single one of our factories and mills. We are meticulous about selecting our suppliers and only work with the ones that prioritize quality and durability. We choose suppliers that obsess about the small details, from checking every inch of fabric to completing wear and strength tests. We quality control all of our orders personally and we continue to test our pieces from the first sample to a fifth iteration of a best seller to ensure we always hold ourselves accountable.

We are also very focused on the idea of cost per wear which is the price of a garment divided by the versatility + longevity of the piece. Globally, the average garment is worn 7 times before it is discarded (!!!). We’re working to increase that number. The average cost per wear of an ADAY piece is 52 cents, that’s once a week for 5+ years.

How do I contact you?

We would love to hear from you! Please give us a shout at hello@thisisaday.com. Or, if you have a press enquiry, you can get in touch at press@thisisaday.com.

Products + Fit

Which size will fit me best?

We offer product and body measurements on each of our products pages, just click on “Size Guide” to find your best fit. Measuring guides are included.

 

It’s important to us to help you find the perfect fit, so feel free to send us an email at for a personal recommendation.

How do I take care of my ADAY pieces?

Each piece is different, so we recommend looking at the care instructions on the label of your piece before washing. All of our pieces are “machine cold wash” which saves over 2,000 pounds of CO2 per year vs. washing in hot water—every little bit counts, and we strongly believe in doing our part. We advise a temperature of 30 degrees Celsius / 85 Fahrenheit or lower when washing.

 

Please do not Tumble Dry. Tumble drying reverses the bonding process used in many of our pieces, reheating the glue which will cause the seams of your piece to break. It can also reduce the lifespan of products as the tumbling action is rough, causing fibers to break and elastic to warp. As a general rule, please don’t use fabric softener—it can damage the performance properties of our fabrics.

 

Do not bleach. Do not dry clean. Do not iron.

Can I tailor my ADAY pieces?

We want you to feel like your ADAY was made to fit you, so to get the *perfect* fit, we would love to help you tailor your ADAY. Send us a photo of your tailoring receipt to hello@thisisaday.com, and we'll send you a €‌21 gift card for your next purchase. We can also provide specific instructions on how to tailor many of our pieces.

 

Please note, once an ADAY piece has been tailored or otherwise altered it is no longer eligible to be returned or exchanged.

Pre-sale

What does Pre-sale mean and when will my order ship?

We occasionally offer products as Pre-sale so that you can reserve high-demand items before they arrive. When you order a Pre-sale item, we'll reserve that item for you and ship it out on the date specified on the product page.
 
The estimated date is when we expect to ship your Aday items after we receive the product in our warehouse. When you place your order, you’ll receive an order confirmation email. You’ll receive a shipping confirmation email once the item leaves our warehouse. Please note you’ll be charged in full for the Pre-sale item at the time you place the order.
 
If you order multiple items, any in-stock items will ship immediately.
 
If you select expedited shipping, kindly note that the ship date will not change, but your item will ship expedited from the ship date on the product page.

Can I cancel my Pre-sale order?

If you decide to cancel your order, please email us at hello@thisisaday.com so we can further assist you. Please note that once the order has shipped from our warehouse we are not able to cancel it, but we’re happy to help you with an exchange or return.

Aday Sale

What are the dates of your current sale?

Our July 2022 sale will run through July 18, 2022 at 11:59pm PDT.

What is final sale?

All items marked “Final Sale” are not eligible for returns, exchanges, or store credit.

Final Sale is noted on the item product page on our website and in your cart

What does it mean if an item is a final sale?

Final sale items cannot be returned for a refund, exchanged or returned for store credit. All sales are final. (We will always be happy to assist you if you received a damaged or incorrect item.)

Can I return a final sale item?

Final sale items cannot be returned for a refund, exchanged or returned for store credit.

Can I use my discount code on sale items?

Additional discount codes cannot be applied on sale items.

 

Can I get a discount on something I purchased before the sale?

We do not offer price adjustments to items purchased prior to the sale.

Supply Chain

Where and how do you manufacture your products?

We conducted a worldwide search—seriously—for the best suppliers to manufacture our pieces. We found fantastic teams to partner with in Portugal, the US, China, Turkey and Italy.

 

What makes them the best? They’re perfectionists and innovators, and we like that (because we are too). They also feel strongly about ethics and the environment, along with the happiness of their workers, something that matters deeply to us at ADAY. We require each supplier to sign our Commitment to People (as well as our Commitment to Planet) contract, demonstrating their commitment to high standards across manufacturing and taking care of workers, making each piece of ADAY crafted with love and for the planet.

How do you find and evaluate your suppliers?

We find our suppliers through trusted recommendations from our existing partners, reputable innovators and sustainability pioneers as well as the various trade shows we visit. Before working with any supplier, we conduct extensive due diligence on their stance on both ethics and environment. Our due diligence consists of in person visits and conversations with both management and factory workers about their happiness, their hours, their pay and their safety. If you have any questions about our suppliers, please ask us:

How do your suppliers support their workers?

We only partner with factories and mills that put their workers first. We make sure they offer regular training, on-site services, employee benefits, clean and sanitary working environments and more. We visit all our factories and mills before working with them, and throughout our relationships, reviewing first hand how they support their employees.

 

We require our factories and mills to sign our Commitment to People (as well as our Commitment to Planet) contract. The contract is in line with the International Labor Oganisation’s conventions, there is absolutely no subcontracting, discrimination or working above 60 hours per week, all overtime must be paid in a timely manner and at a premium rate. Our suppliers are required to advocate for education and sustainable solutions to eradicate child labor within their local region. We ask that all our suppliers work to incorporate diversity and inclusivity into the workplace, starting with unbiased hiring practices.

Sustainability

What does sustainability mean to ADAY?

At ADAY, we see sustainability as a baseline and apply sustainable practices at every stage of our process (from design right through to our logistics). For our partners, we only choose those that actively work on reducing the environmental impact of their processes, whether through energy-efficient or renewable energy manufacturing, reduced water consumption and reduced waste or waste recycling manufacturing.

We view sustainability as making products that are better for the environment and better for you. We want to make pieces you really want to wear. This is why we are very focused on the idea of cost per wear which is the price of a garment / the versatility + longevity of the piece. Globally, the average garment is worn 7 times before it is discarded (!!!). We’re working to increase that number. The average cost per wear of an ADAY piece is 52 cents if you wear your ADAY once a week for 5+ years.

 

Our Up In The Air Jacket, Like A Boss Sweatshirt, and Home Stretch Pullover styles are made with our custom-developed recycled scuba, made with REPREVE® polyester created from recycled post-consumer plastic. Our plant life basics are made from TENCEL™ Modal sourced from beechwood trees in a closed-loop production process - this means that no waste is generated from the production process, including materials, energy and water. For 2021, our product team is in the process of developing bio-based and recycled versions of our most popular fabrics. In 2019 and 2020, we began developing biodegradable packaging across all of our products. All of our pieces are “cold wash” which saves over 2,000 pounds of CO2 per year vs. hot wash — because every little bit counts, and we strongly believe in doing our part.

We don’t believe in replacing the content of our wardrobes every season. Instead, we strive to create comfortable, seasonless essentials that do more and last longer.

What are your products made from?

The vast majority of our fabrics are 'technical fabrics' which means they are vegan as they are manmade or derived from plants.

 

Our Better Knit and Seasonless Merino are responsibly sourced (cruelty-free) from animals. These materials include wool, recycled cashmere, and merino wool. Our fabric mills source from sheep in South Africa and Australia, both fabrics maintain the following certificates Non-mulesed, Global recycled Standard (GRS), Responsible Wool Standard (RWS). The fabric mill we partner with to make these fabrics is a Woolmark and Woolmark Blend Certified manufacturer. Our recycled cashmere is made from upcycled scraps from luxury fashion production straight from the factory floor.

 

Our goal is to continue discovering and developing fabrics that are long-lasting, super comfortable, and have the lowest impact on our planet.

Where do you source your fabrics and what certifications do your fabrics have?

Our fabrics are made in world-class mills in Italy, Taiwan, Turkey, and China. We visit these mills regularly to ensure their ethics and processes, as well as environmental footprint, are on par with our factories and company’s expectations.

 

When sourcing fabrics, we focus on sustainable, and long-lasting fabrics such as recycled, regenerated, biodegradable and bio-based fibers, renewable fabric manufacturing, eco-friendly dyeing and finishing, and innovative performance properties. In fact, 88% of our styles are made from recycled, regenerated and natural materials.

 

All of the fabrics we use are Bluesign® and/or OEKO-TEX® certified. This means when our fabrics are made, they do not leech harmful chemicals into the environment. Other certifications our fabrics hold are R.E.A.C.H., GRS-Global Recycled Standard, and Responsible Wool Standard (RWS).

 

 

R.E.A.C.H

REACH is a European Union regulation concerning the Registration, Evaluation, Authorisation and restriction of Chemicals. R.E.A.C.H’s aim is to provide a high level of protection of human health and the environment from the use of chemicals.

Technical Silk pieces + Recycled Technical Silk pieces, Turn It Up pants, Layered Up leggings, Super Satin, and Easy Days pant

GRS-Global Recycled Standard

GRS verifies responsible social, environmental and chemical practices in the production of recycled content. GRS defines requirements to ensure accurate content claims and good working conditions, and that harmful environmental and chemical impacts are minimised.

Fast Forward Bra, Recycled Technical Silk, Super Satin

Responsible Wool Standard (RWS)

The Responsible Wool Standard addresses the best farming practices, welfare of sheep and the land they graze on.

Better Knit and Seasonless Merino

TENCEL™

TENCEL™ branded lyocell and Modal fibers are produced by environmentally responsible processes from the sustainably sourced natural raw material wood.

Plant Life and Seasonless Merino



Are your synthetic fabrics sustainable? What about microplastics?

We use synthetics because of their superpowers and unique blends as fabrics, improving the longevity, durability and easy care of our products. We are also working on creating sustainable alternatives. Currently, 77% of our styles are made from sustainable materials (44% of fabrics from recycled materials and 33% are from natural fabrics and regenerated cellulose).

 

Regarding microplastics, we are focusing on sourcing more innovative alternatives that don’t shed microplastics. We have taken a number of steps to reduce the shed of microplastics. Our synthetics are made with continuous filament fibers, which help reduce the shed of microplastics due to the long fiber that doesn’t break or shed easily. Heat and continual abrasion further the shed of microplastics, therefore we recommend cold machine wash and no tumble drying (which also reduces CO2 emissions).

 

Lastly, we recommend using a laundry bag to wash your ADAY, such as the Guppy Friend, which catches microfibers. Simple changes to washing can also help to reduce microplastics, including opting for cooler and faster cycles, aiming for full loads (less water helps to reduce the number of fibres released), avoiding delicate cycles as they use more water and washing clothes less.

Can you tell us about the chemicals used in the making of your clothing?

All of the fabrics we use are Bluesign® and/or OEKO-TEX® certified. This means when our fabrics are made, they do not leech harmful chemicals into the environment. For fabric finishing, 78% of our synthetic fabrics have no chemical finishing or they have an eco-finishing. Our bioWick finish is made from 100% plant seed oil and improves the wicking properties of your favorite Recycled Scuba pieces.

What fabric and performance properties does your clothing have?

All our fabrics are unique with their own properties, each individual product page will have the latest information. Here are some properties we look for in across all our fabrics:

Breathability
The fabric structure allows air to circulate between the fibers of our fabrics. The breathable qualities make you feel cooler and more hygienic. Breathability is the simplified term for moisture vapor transmission rate (MVTR), which is the measure of how quickly moisture passes through the fabric. The knit structure of our fabrics allows the direct passage of air through it and removes moisture vapor away from the body.

 

Easy care
All of our fabrics are easy care, which includes machine wash cold and hang dry. This also saves over 2,000 pounds of CO2 per year vs. washing in hot water. This low temperature wash / low abrasion method also helps preserve the longevity of your product as tumble drying can cause fibers to break and elastic to warp.

Wrinkle-Resistant
Our fabrics do not absorb water easily due to the type and blend of fibers, hence they have a natural resistance to wrinkles. The added elastane also helps as it wraps around the fibers allowing them to recover easily. We do not use chemical treatments to achieve wrinkle resistance, therefore our fabrics will respond slightly differently after washing or traveling. Make sure to hang your garments after to ensure the wrinkles fall out.

 

Quick Drying
As most of our fabrics have a fine knit structure and use man-made fibers, they do not absorb water easily and can spread the water out along the fine knit structure onto a larger surface providing more space for evaporation. This allows them to dry quickly as well as repel water, more so than conventional fabrics.

Moisture Wicking
Moisture-wicking quickly moves sweat to the fabric’s outer surface and dries rapidly so that sweat does not saturate the fabric. As a result, your body can regulate its temperature efficiently and the fabric touching your skin has a dry, non-sticky feel. Our fabrics move sweat through the structure of the fabric and like our quick-drying properties moves water along the knit structure and a larger surface area allowing the water to evaporate quickly.

Thermal
Our thermal fabrics have a brushed knit with a fleece handfeel on the inside and matte finish on the outside, mimicking fleece. The soft brushing process on the inside enhances the thermal insulation properties, it controls humidity, ensuring breathability and keeping the body temperature steady and keeps you warm.

Pilling resistant
Pilling happens when the surface of fabric experiences a lot of wear and tear and abrasion in a particular area. This is common in high pile fabrics (fleeces) or natural fabrics that have staple (short) fibers. The majority of our fabrics are continuous filament (long) fibers and high twist yarns which both reduce the pilling of the fabric, as they do not break easily over the surface of the fabric, making it hard for the surface to scuf and create bobbles. The other benefit of pilling resistance is the reduction of the shed of microfibers. For our natural fabrics or wool products, we advise using a fabric shaver once in a while to smooth the surface and reduce pilling.

UV protection
Due to the inherent fiber structure, density of the knit, unique construction and opaque microfibers, our fabric filters the sun’s UV rays. Our fabrics offer a high level of protection against the damaging effects of UV rays. Our fabrics with UV protection are UPF 50+, as seen in our Something Borrowed shirt, Dream Harder tank, Made It t-shirt, and technical silk products. Note: Laboratory tests are carried out according to the AS/NSZ 4399 standard.

Carbon Offsetting

What is a carbon offset?

An action or activity (e.g., reforestation, sequestration, or renewable energy) that reduces human-caused carbon dioxide emissions released into the atmosphere. Activities may include planting trees to help extract CO2 from the air, or utilizing energy from sources like wind farms to prevent further emissions from being released into the air.

 

Why should I care about reducing my carbon emissions + purchase a carbon offset?

We pass on 100% of your money to Cool Effect, a non-profit organization that works to reduce carbon pollution that causes climate change. Once received, a little over 90% of every dollar goes directly to fund the project with the remainder allocated to cover research costs, applicable project registration fees, and credit card charges. Money donated to Cool Effect will be used to support emission-reducing activities and initiatives such as reforestation, sequestration, or renewable energy investments. All projects are vetted to meet high industry standards and certifications.

Where will my money go?

We pass on 100% of your money to Cool Effect, a non-profit organization that works to reduce carbon pollution that causes climate change. Once received, a little over 90% of every dollar goes directly to fund the project with the remainder allocated to cover research costs, applicable project registration fees, and credit card charges. Money donated to Cool Effect will be used to support emission-reducing activities and initiatives such as reforestation, sequestration, or renewable energy investments. All projects are vetted to meet high industry standards and certifications.

Who is Cool Effect?

Cool Effect likes to think of themselves as a way to crowdfund against climate change. They are a carbon-offsetting organization operating as a non-profit. They seek out the best carbon projects in the world and compile them into one easily accessible platform.

What projects has ADAY supported?

Native Alaskans Saving Lands

The native Alaskans have found a way to sustain the forests, its inhabitants and their community in a way that helps the forest. Read more here.

 

Renewable Energy Wind Turbines

When Mother Earth breaks wind, turbines generate renewable energy, supplying clean energy to thousands of Costa Rican families. This reduces both greenhouse gas emissions and the country’s reliance on fossil fuels. It also benefits the local economy by adding jobs and education. Read more here.

 

A Bearadise

This project protects an old growth spruce forest on the North Coast of Afognak Island in Alaska. It will sequester about 1.5 million tonnes of carbon dioxide equivalents over its 30-year life. Read more here.

 

Alto Mayo

Alto Mayo is a massive forest in Peru – its size is double that of NYC. This project preserves 450,000 acres of fertile land from deforestation, which is vital because trees do a tremendous job of removing CO2 from the atmosphere. While the Alto Mayo is a protected forest, it still faces deforestation threats. Through this project, resources have been deployed to aid the region. Read more here.

 

Biogas Digester + Clean Cook Cookstoves

In the countryside of Sichuan, China waste management is a huge problem, because it creates excessive levels of methane release, a greenhouse gas 25 times more potent than CO2. This project invests in this rural area by establishing biogas digesters which turn organic waste into a clean energy source that can be used by the people of the region. Read more here.

 

For Peat's Sake

The Katingan Mentaya Project reduced over 7.5 mm tonnes of CO₂ each year by protecting and restoring 157,000 hectares of the peat swamp ecosystem, one of the largest remaining of its kind. Preservation of the peat swamp stabilizes water flows, prevents devastating peat fires, enriches soil nutrients, and provides clean water. Read more here.

How are my emissions calculated?

All flight calculations are based on Cool Effect’s flight calculator, which uses up-to-date EPA emission factor data and approximated flight lengths. We have worked closely with Cool Effect to make sure these calculations are as accurate as possible. The purpose of this calculator is to give you the correct information to make informed decisions about offsetting your travel.

Will I receive a donation certificate?

We appreciate your choice to offset your carbon emissions and, because of this, you will receive a certificate via email from ADAY that documents your efforts to offset what you can’t already reduce. Still haven’t received it? Send us an email at helpme@thisisaday.com.

Beam

What is Beam?

Beam is a female-founded social impact tech company that turns your spending power at mission-led brands into direct funding for nonprofits. They’re curating a community of the most socially responsible brands around and we’re proud to be part of it—you can learn more about them here.

How does it work when I choose a nonprofit?

While checking out, you’ll be presented with a curated group of nonprofits to choose from. We’ll donate 1% of your purchase to the nonprofit you choose, at zero extra cost to you. You will also be able to see how much has been donated by the ADAY community and the goal set for each non profit. With every purchase, you can see your impact grow towards real goals—both personally and with the rest of the ADAY community.

 

Every time you choose a nonprofit, your choice is recorded in our platform and donations are made in aggregate to our nonprofit partners on a quarterly basis. We do this because quarterly donations are easier for nonprofits to manage than getting frequent smaller donations, and the entire 1% donation goes directly to the nonprofit.

How do you choose the nonprofits you support?

We select nonprofits that are working toward building a better future and that align with our core values. Every organization we support is a registered 501c3 nonprofit that has been vetted by trusted third parties like CharityNavigator or local governments to be highly transparent and effective, using a minimum of 70% of donations towards programming rather than overhead (the gold standard).

 

Do you have a nonprofit you want to see us support? We’d love to hear from you. Just send us an email at hello@thisisaday.com

Where do you get these goals?

It’s really important to us to be as transparent as possible about the direct impact. The goals are supplied by our nonprofit partners as representations of what they could fund with donations of various sizes.

What happens when a goal is reached?

The progress bar resets and we can work to that goal again!

What happens to the donation if I return something?

If an item is returned, the transaction gets recorded as cancelled and the donation will be excluded from the aggregate amount that is donated to the nonprofit.

ADAY Rewards Program

Who can join ADAY Rewards?

Currently, ADAY Rewards is only available to our customers in the United States.

How do I join ADAY Rewards?

As soon as you’ve created an account, you are enrolled into our ADAY Rewards program, The Outfit Repeater’s Club! You can sign up by creating an account on our website (next to your cart!) or directly on our ADAY Rewards page (under About!). By creating an account you are also opting into marketing and ADAY communication.

How do I view my points balance?

Log into your ADAY account at thisisaday.com. Go to the ‘About’ section at the top of our website. Click on ADAY Rewards and your point balance is located on the top of your page.

Is there is alimit to the number of points I can earn?

No! The amount of points you can earn is limitless.

How can I use my points?

Select the “Redeem Points” tab on the ADAY Rewards page. Here you’ll see all the rewards we offer. If you have enough points, you can redeem them for a reward.

Can I be demoted from a tier be redeeming points?

No, members cannot be demoted from a tier if they redeem points. Once you enter a tier you will retain that tier status for 12 months from your last date of purchase.

I made a purchase but my points aren't in my account yet?

Once the returns period on your purchase has ended, your points will become available to use in your account.

Can I use my points during checkout?

To use any points, you must redeem your points for a voucher on the ADAY Rewards page, which can then be applied during checkout.

How do I leave the program?

If you no longer wish to earn points, please contact us at hello@thisisaday.com and ask to be unenrolled from ADAY Rewards. We'll unenroll you, and your points will no longer be valid.

How long do my points last?

Your points last as long as your account is active. Your account will be considered inactive if you have not shopped with us for 12 months from your last date of purchase. Any unused points will expire after those 12 months.

What happens if I leave ADAY Rewards and then rejoin?

If you unenroll and then decide to rejoin ADAY Rewards, you start fresh, with no previous points or tier.

What happens if I return an item that I used ADAY Rewards points to purchase?

Once your return has successfully been processed, any ADAY Rewards points used on that purchase will be returned to your account. Please note that all Gift Shop items are final sale and cannot be returned or exchanged.

What do the 'approved' 'pending' and 'canceled' statuses mean?

Approved: These points can be redeemed on rewards immediately.

 

Pending: These points need to be verified before you can redeem them. This typically applies to purchases and referrals.


Canceled: These points will not be added to your account. For example, this will happen if you cancel a purchase (the points will change from pending to canceled).