The world around us is engineered for more consumption, more hustle and less thoughtfulness.

We choose to pursue a different path.

Simple wardrobe, abundant life

We view each day as a new opportunity and believe that to truly thrive, we must be more intentional in how we live, how we show up and what we invest our time and energy in.

Our 5-in-1 Back to Front Shirt Dress was designed to simplify. Crafted from our machine washable, wrinkle-free technical crepe, it's been worn on red-eyes, interviews and weekends away.

We’ve learned through our own lived experiences that surrounding ourselves with fewer, more considered, sustainably and beautifully designed choices brings us more clarity and satisfaction.

Some may call this focus ‘minimalist’, but we actually see the benefits as maximalist - the gift of time, space, energy and joy.

Cleverly designed to wear on repeat 

We use clever design to create pieces that can be worn different ways, for different activities, on repeat. We innovate on standards for sourcing and production by working with our mills and factories to improve our impact throughout the supply chain.

82% of our mills have water recycling and a purification process to clean and reuse water before disposing of it safely. This mill in Como, Italy has their own biological water purification onsite, to clean the water before reusing it back into the production process.


For the future we want

We believe in the impact of our choices and that clever design can help us create the future we want. One that is:

  • Equitable - so we started the Better Future Fund, which invests in BIPOC visionaries like Deun Ivory, founder of the body: a home for love.
  • Responsible - so we launched madeagain, a limited edition collection of 5 existing pieces, reimagined into something new.
  • Renewable - so 82% of our mills have water recycling and purification systems and 70% of our fabrics are made with regenerative or recycled fibres.

Read our Optimist Report  for more about our commitments to building the future we want.


From the founders

“We believe that style creates confidence, that style transcends and is more enduring than fashion and that style is a sustainable choice. We created ADAY to give you the boundless feeling of confidence and joy — when you’re writing your own rules and opportunities feel limitless. ADAY is designed to help you flex and make the most of every moment, big and small.”

- Meg + Nina

The world around us is engineered for more consumption, more hustle and less thoughtfulness.

We choose to pursue a different path.

Simple wardrobe, abundant life

We view each day as a new opportunity and believe that to truly thrive, we must be more intentional in how we live, how we show up and what we invest our time and energy in.

Our 5-in-1 Back to Front Shirt Dress is crafted from our machine washable, wrinkle-free technical crepe.

We’ve learned through our own lived experiences that surrounding ourselves with fewer, more considered, sustainably and beautifully designed choices brings us more clarity and satisfaction.

Some may call this focus ‘minimalist’, but we actually see the benefits as maximalist - the gift of time, space, energy and joy.

Designed by passionates, for passionates

Our mill in Como, Italy has their own biological water purification onsite, to clean the water before reusing it back into the production process.

We use clever design to create pieces that can be worn different ways, for different activities, on repeat. We innovate on standards for sourcing and production by working with our mills and factories to improve our impact throughout the supply chain.

Learn More

For the future we want 

We believe in the impact of our choices and that clever design can help us create the future we want. One that is:

  • Equitable - so we started the Better Future Fund, which invests in BIPOC visionaries like Deun Ivory, founder of the body: a home for love.
  • Responsible - so we launched madeagain, a limited edition collection of 5 existing pieces, reimagined into something new.
  • Renewable - so 82% of our mills have water recycling and purification systems and 70% of our fabrics are made with regenerative or recycled fibres.

Read Our Optimist Report for more about our commitments to building the future we want.

From the founders 

“We believe that style creates confidence, that style transcends and is more enduring than fashion and that style is a sustainable choice. We created ADAY to give you the boundless feeling of confidence and joy — when you’re writing your own rules and opportunities feel limitless. ADAY is designed to help you flex and make the most of every moment, big and small.”

- Meg + Nina