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New Arrivals
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Tops + Blouses
Pants + Shorts
Pullovers
Jackets + Outerwear
Dresses + Jumpsuits
Mini Capsules
Original Capsules
B Corp Certified
2024 Impact Report
Outfit Repeater Movement
Meet Aday
Technical Silk
Recycled Scuba
Scuba Modal
Tailored Stretch
Cool Weave
Cloud Wool
the optimist report
the optimist report
We feel good about tomorrow...
Coming out of a tough year, we believe that it’s more important than ever to think, design + act with optimism.
As designers, problem solvers and global citizens, it’s on us to design clothing that is better, for a more flexible life, more headspace, and a happier future.
Learn more about what we achieved in 2020 and our goals for building a better, more equitable + sustainable future in 2021.
We feel good about tomorrow...
Coming out of a tough year, we believe that it’s more important than ever to think, design + act with optimism.
As designers, problem solvers and global citizens, it’s on us to design clothing that is better, for a more flexible life, more headspace, and a happier future.
Learn more about what we achieved in 2020 and our goals for building a better, more equitable and sustainable future in 2021.
Chapter 1
wardrobe flexibility
The future is flexible. Discover our community’s dreams for work, life, + travel in 2021 and the most requested design features to get you there.
Chapter 2
better design
Where innovation meets sustainability. We report on our design philosophy, fabrics, product launches, + supply chain facts and figures.
Chapter 3
optimism
Today’s actions create tomorrow. Learn about our goals for building a better, more equitable + sustainable future.