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Enjoy free shipping on all orders | Take our style quiz

We wanted to simplify our wardrobes, so we set out to create a new standard for clothing that lets us do more with less. And, we do it in a way that is conscious.

To us, that means our clothing is...

p.s. this factory also makes Michael Phelps’ Olympic winning swimsuit.

many of our pieces are made from recycled materials, like the Over and Out Jacket


We work with engineers around the world to find and create technologically advanced fabrics, each inspired by our favorite silks and other classic fabrics and chosen for their superhero powers (from thermo-regulation to wrinkle release).

We hand-pick every factory for their innovative perspective and technology expertise, so we can use world-class construction techniques for longer lasting garments and to get the details just right. Our mission is to create clothing of our future.


We’re inspired by these staples in our wardrobe — the pieces that just work, whatever the weather or occasion.

Instead of buying another piece when the temperature changes, we’ve reinvented these staples to be more beautiful and versatile than ever before.


We want to change the way people shop. We believe owning truly versatile clothing means you can buy fewer things, because each piece enables you to do much more.

We feel passionate about creating pieces we’ll keep and wear season after season.

many of our pieces are made from recycled materials, like the Over and Out Jacket

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because we live our lives like you do...

We value time and experiences above all else and sometimes, feel overwhelmed with the amount of *stuff* in the world. We want to do more, own less and spend time on the things and people that matter to us. We were brought together by this love of simplicity.

As a team, we embrace being international citizens — our founders Meg (yoga teacher) and Nina (former competitive gymnast) were born in Beijing and Frankfurt, eventually connecting in London and moving together to New York.

on the way to Montauk for our first pop up in the Hamptons

The team thrives on diversity. We grew up on rural farms and in megacities, we’ve run marathons and newspapers, we’ve taught dance, yoga, piano and art. We’re a young team with our formative years coming at places like J.Crew, Everlane, Ikea, WPP, Opening Ceremony and Goldman Sachs — where our dreams of something beautiful and simple first started.

What’s important is that we spend time on the things we love (with the people we love). We believe that ADAY helps us do just that.

We love meeting people who share our vision, so let’s get to know each other better

Visit us in New York

We never say no to another cup of matcha. Book an appointment to visit us + shop our latest pieces.

Join the Team

We have a number of openings and love meeting awesome, creative people. If you don’t see something that’s a perfect fit, drop us a line anyway — we love hearing from anyone that shares our values and passions.

Become a Wear Tester

Want to get more involved and give us feedback on things we’re working on? Yeah, you do.

Get in Touch

We’ll respond to every email so just drop us a line. You can also follow us
on Facebook, Instagram, Pinterest and Twitter.

For general enquiries:
For press enquiries:
For wholesale or bulk order enquiries:
For returns:

come + meet our good boy

(he wants to cuddle)

Forrest, a rescue Aussie Shepherd mix, hangs out at our Soho studio. If you’re in New York, he’d love to meet you! Book a 1-1 appointment, so we can say hi for real.

Book an appointment