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Who are we?

ADAY is a female-led direct-to-consumer brand with a mission to lift the standard for clothing. We fuse great designs with super comfortable, yet functional fabrics so you can own less, work better, and dream bigger wherever you are. We love our planet, so we design our clothes with sustainability in mind—they're long-lasting, responsibly sourced, and increasingly recycled.

Our mission is to set a new standard for clothing using functional fabrics, a conscious supply chain and innovative production processes. We were named one of the Most Innovative Companies in the World by Fast Company and have been featured in Vogue, Refinery29, Conde Nast Traveler and many more. Our founders Meg and Nina were featured on Forbes 30 under 30 in the Retail & E-commerce category. We're based in New York and London.

How do I contact you?

We would love to hear from you! Please give us a shout at Or, if you have a press enquiry, you can get in touch at

How can I work with ADAY?

We are always looking for great people to join our team. Have a look at our current vacancies, or send us an email with your CV and why you think you’re a great fit to

Do you have a referral program?

We do! If you want to share ADAY with your friends and family (that makes us very happy and we appreciate it!) you can get started here by sending them $20 off their first order. If someone you refer makes a purchase using your referral code, you will receive a code for $20 in credit 30 days after their purchase.

How is ADAY responding to COVID-19?

Please take a moment to read a message from our co-founders + team about COVID-19.


How do you ensure quality?

We visit and handpick every single one of our factories and mills. We are meticulous about selecting our partners and only work with the ones that prioritize quality and durability. We choose partners that obsess about the small details, from checking every inch of fabric to completing wear and strength tests. We quality control all our orders personally and every member of our team is a wear tester (not to mention our customers and ambassadors). We continue to test our pieces from the 1st sample right through to our best sellers to ensure we always hold ourselves accountable to long-lasting clothing.

Which size will fit me best?

You can find specific garment measurements on each product page just click on “What Size am I” underneath the size options to view the size chart, or scroll down and click on the “Fitting +” section for our body measurement guide.

We’re here to help you find the perfect fit.If you have any questions, check out our Find Your Fit page or send us an email at

I need some guidance on how to make my tailored ADAY piece work for me, can you help?

Our team has the insider info on fit, sizing, tailoring and more. To get the *perfect* fit, we would love to help you tailor your ADAY. Send us a photo of your tailoring receipt to, and we'll send you a $15 gift card for your next purchase. We can also provide specific instructions on how to tailor many ADAY pieces.

I've tailored my ADAY garment, is it still eligible for return?

Once an ADAY garment has been tailored or otherwise altered it is no longer eligible to be returned or exchanged.

How do I take care of my garments?

Each piece is different, so we definitely recommend looking at the care instructions on the label of your garment before washing.

All of our garments are “machine cold wash” which saves over 2,000 pounds of CO2 per year vs. hot wash—every little bit counts, and we strongly believe in doing our part. Advised temperatures: 30 degrees Celsius / 85 Fahrenheit or lower. Please do not Tumble Dry. Tumble drying reverses the process of bonding, reheating the glue and thus can cause the seams to break. It can also reduce the lifespan of products as the tumbling action is rough, causing fibres to break and elastic to warp. Also as a general rule, please don’t use fabric softener—it can damage the performance properties of our fabrics.

Do not bleach.

Do not dry clean.

Do not iron.

Supply Chain

Where do you manufacture?

We conducted a worldwide search—seriously—for the best factories to manufacture in, and we found fantastic teams to partner with in Portugal, USA, China,Turkey and Italy. What makes them the best? They are perfectionists and innovators, and we like that (because we are too). They also feel equally strongly about ethics and the environment, along with the happiness of their workers, something that matters deeply to us at ADAY.

Where do you source your fabrics?

Our fabrics are made in world-class mills in Italy, Taiwan, Turkey, and China. We visit these mills regularly to ensure their ethics and processes, as well as environmental footprint, are on par with our factories and company’s expectations. Each season, our in-house product team visits trade shows around the world to find the latest innovations in fabric.

When sourcing, we focus on solely sustainable, and long-lasting fabrics such as recycled, regenerated, biodegradable and bio-based fibers, renewable fabric manufacturing, eco-friendly dyeing and finishing, and innovative performance properties. All of the fabrics we use are bluesign® and/or OEKO-TEX® certified, meaning they do not leech harmful chemicals into the environment during the manufacturing process. Other certifications our fabrics hold are R.E.A.C.H. , GRS-Global Recycled Standard, Responsible Wool Standard (RWS), Organic Content Standard (OCS).

How do you find and evaluate your suppliers?

We like to keep a close network of reliable and transparent suppliers. We find our suppliers through trusted recommendations from our existing partners and friends, reputable innovators and sustainability pioneers as well as the various trade shows we visit. Before working with any supplier, we conduct extensive due diligence on their stance on both ethics and environment. Our due diligence consists of in person visits and conversations with both management and factory workers about their happiness, their hours, their pay and safety.

How do you think about sustainability?

At ADAY, we see sustainability as a baseline and apply sustainable practices at every stage of our process (from design right through to our logistics). For our partners, we only choose those that actively work on reducing the environmental impact of their processes, whether through energy-efficient or renewable energy manufacturing, reduced water consumption and reduced waste or waste recycling manufacturing.

Our Up In The Air Jacket and Like A Boss Sweatshirt styles are made with our custom-developed recycled scuba, made with REPREVE® polyester created from recycled post-consumer plastic. Our plant life basics are made from LENZING™ Modal, sourced from beechwood trees in a closed-loop production process - this means that no waste is generated from the production process, including materials, energy and water. For 2020, our product team is in the process of developing bio-based and recycled versions of our most popular fabrics. In 2019, we began developing biodegradable packaging across all of our products. All of our garments are “cold wash” which saves over 2,000 pounds of CO2 per year vs. hot wash — because every little bit counts, and we strongly believe in doing our part.

We don’t believe in replacing the content of our wardrobes every season. Instead, we strive to create comfortable, seasonless essentials that do more and last longer.


How much does shipping cost?

For US orders over $150 USD, we offer free shipping. For orders $150 or under, shipping is $6 via DHL Expedited Max.

For international orders over $275 USD, we offer free shipping. For international orders $275 USD or under, shipping is $18 USD via DHL Parcel Direct.

I haven’t received my order yet.

We are so sorry your order hasn’t been delivered yet. We do everything we can to make sure you receive your ADAY purchase as quickly as possible, and each order comes with a tracking number. If you head to your account, you’ll be able to find this number and track it through DHL or USPS. Otherwise, please send us an email at and we’ll sort this out as soon as we can.

When will I receive my U.S. order?

We ship via DHL Expedited Max, so you’ll receive your ADAY within 3-4 working days.

Our warehouse and delivery teams are taking extra precautions. We kindly ask that you allow up to 2 weeks for your order to ship. We are also experiencing some delays with DHL, your order might take up to 6-8 days for standard delivery.

When will I receive my international order?

We ship all international orders via DHL Parcel Direct and USPS International Priority Mail.

Our warehouse and delivery teams are taking extra precautions. We kindly ask that you allow up to 2 weeks for your order to ship. We are also experiencing some delays with DHL and USPS, your order might take up to 6-8 days for standard delivery.

United Kingdom 3 - 7 business days Optional
Canada 3 - 10 business days Optional
Australia 5 - 10 business days Optional
EU (does not include UK) 5 - 10 business days Optional
China 8 - 10 business days Optional
Hong Kong 5 - 10 business days Optional
South Korea 5 - 10 business days Optional
Japan 5 - 7 business days Optional
New Zealand 8 - 10 business days Optional
Mexico 4 - 5 business days Optional
Israel 7 - 10 business days Optional
United Arab Emirates 6 - 10 business days Yes
Rest of World 10 - 14 business days No

Are duties and taxes included in my international order?

International orders are shipped delivered duties paid (DDP) on a country by country basis (see above chart). For orders shipped DDP, you will prepay duties and taxes at checkout. If you need to return an item, duties and taxes are non-refundable through ADAY.

Can I track my order?

Definitely. Your tracking number is available on your account page, and from there you can track your ADAY via DHL or USPS. If you cannot find your tracking number, email us at

Can you ship to P.O. boxes?

We do not currently ship to P.O. boxes.

How many days do I have to return an item?

You have 30 days to return or exchange your order. Please note, we can only accept returned items that are unworn, unwashed, and undamaged. Garments that have been tailored are not eligible for return.

You can start your return or exchange using our returns portal here.

Please note that due to COVID-19, we are extending our 30 day return policy to 60 days.

How much does it cost to return an item?

Exchanges and returns for store credit are free, or we can refund your original form of payment less a $5 returns shipping fee which will be deducted from your refund! We make it easy: you can initiate your return or exchange here.

We want to help you find the right size in our clothing so if you have a question on fit, please send us an email at Together, we can help minimize our environmental impact by decreasing our return shipments.

We accept returns from outside of the U.S. at your own expense. We understand this is not ideal and are working on an international returns system coming soon!

To start your international return just email us at and we will provide instructions for how to send your items back to us.

How long do I wait before I get my refund or exchanged item?

Expect your refund or exchange to take up to one week. International exchanges may take longer. We will let you know as soon as your item is received and your refund or exchange has been processed.

Will you refund my shipping charge?

If you are returning your order for a refund, original shipping charges are not eligible for a refund.

Are sale items eligible for return / exchange?

Any discounted items or items marked sale, Limited Edition, Final Sale are not eligible for exchange or return. No exceptions will be made.

Anything else I should know about sale purchases?

Promo codes are not valid on Sale items, and we are unable to extend price adjustments or partial refunds on orders made prior to the promotion. Items marked as “earlier edition” are earlier iterations of current styles and may have design, fabrication or other variations from current full-priced merchandise.

How do I return a gift?

We are happy to help with your gift return, we accept exchanges and returns for store credit for all gifts. You can start your gift using our returns portal here.

How do I return my order purchased in your showroom?

We accept returns and exchanges for all purchases made in our showroom locations for 30 days after purchase. Please note, we can only accept returned items that are unworn, unwashed and undamaged. Garments that have been tailored are not eligible for return.

You can return or exchange in our showroom or email us at to receive a return label!


We optimize for longevity, since our garments never go out of style. But if garments rip, or you no longer have a use for them, we have solutions for you.

Give it a new life. Gift your ADAY to a friend, send us a photo and we’ll give you both $10 store credit. thredUP, Poshmark and Depop are other great options. Simple as that.

Our ultimate goal is to achieve a closed, self-sufficient loop. We’re currently working to dream up ways to make old ADAY into new ADAY. Thank you for supporting us in getting there!

Carbon Offsetting

What is a carbon offset?

An action or activity (e.g., reforestation, sequestration, or renewable energy) that reduces human-caused carbon dioxide emissions released into the atmosphere. Activities may include planting trees to help extract CO2 from the air, or utilizing energy from sources like wind farms to prevent further emissions from being released into the air.

Why should I care about reducing my carbon emissions + purchase a carbon offset?

You told us you like to travel. So do we. Travel gives us a global perspective – and ADAY staples are great to travel in and bring on your trip. Though we love it, traveling is a major source of carbon dioxide emissions and, while some carbon dioxide is good for the environment, the excess of carbon dioxide emissions are a considerable cause of climate change. Buying carbon offsets allows you to be more accountable for your carbon emissions. While purchasing carbon offsets is a great solution for amending emissions, it is important to always try to first reduce what you can before offsetting what you can’t.

Where will my money go?

We pass on 100% of your money to Cool Effect, a non-profit organization that works to reduce carbon pollution that causes climate change. Once received, a little over 90% of every dollar goes directly to fund the project with the remainder allocated to cover research costs, applicable project registration fees, and credit card charges. Money donated to Cool Effect will be used to support emission-reducing activities and initiatives such as reforestation, sequestration, or renewable energy investments. All projects are vetted to meet high industry standards and certifications.

Who is Cool Effect?

Cool Effect likes to think of themselves as a way to crowdfund against climate change. They are a carbon-offsetting organization operating as a non-profit. They seek out the best carbon projects in the world and compile them into one easily accessible platform.

What projects has ADAY supported?

Native Alaskans Saving Lands

The native Alaskans have found a way to sustain the forests, its inhabitants and their community in a way that helps the forest. This 8,618 acre forest project located in the Southeast Alaska panhandle on the Prince of Wales Island will sequester 650,000 tonnes of emissions over the first 20 years of its 40-year life. Klawock Heenya consists of coastal rainforest of conifer, western hemlock-Sitka spruce and western redcedar-hemlock forests in Southeast Alaska. Read more here.

Renewable Energy Wind Turbines

When Mother Earth breaks wind, turbines generate renewable energy, supplying clean energy to thousands of Costa Rican families. This reduces both greenhouse gas emissions and the country’s reliance on fossil fuels. It also benefits the local economy by adding jobs and education. Now that’s wind power to the people. Read more here.

A Bearadise

This project protects an old growth spruce forest on the North Coast of Afognak Island in Alaska. It will sequester about 1.5 million tonnes of carbon dioxide equivalents over its 30-year life. The project “protects unlogged forests that would be logged in the absence of carbon finance.” Unfortunately, harmful logging still happens on adjacent lands so protecting this portion is of utmost importance. Read more here.

Alto Mayo

Alto Mayo is a massive forest in Peru – its size is double that of NYC. This project preserves 450,000 acres of fertile land from deforestation, which is vital because trees do a tremendous job of removing CO2 from the atmosphere. While the Alto Mayo is a protected forest, it still faces deforestation threats. Through this project, resources have been deployed to aid the region. Assistance is granted to the Peruvian people to help change their ways of living to be centered around saving this region: reducing illegal logging and creating more organic coffee farms that enrich the ecosystem. On average, this forest reduces 500,000 tonnes of CO2 per year. Read more here.

Biogas Digester + Clean Cook Cookstoves

In the countryside of Sichuan, China waste management is a huge problem, because it creates excessive levels of methane release, a greenhouse gas 25 times more potent than CO2. This project invests in this rural area by establishing biogas digesters which turn organic waste into a clean energy source that can be used by the people of the region. Not only does this project help to heighten the quality of life, but it resolves the uncontrolled release of methane and creates clean fuel reliance. On average, this project diminishes greenhouse gas emissions by 750,000 tonnes per year. Read more here.

For Peat's Sake

The Katingan Mentaya Project reduced over 7.5 mm tonnes of CO₂ each year by protecting and restoring 157,000 hectares of the peat swamp ecosystem, one of the largest remaining of its kind. Preservation of the peat swamp stabilizes water flows, prevents devastating peat fires, enriches soil nutrients, and provides clean water. More than 90% of the carbon is sequestered in the underlying peat soils, which are up to 13m deep. It also preserves the habitat for the endangered Bornean Orangutan (Pongo pygmaeus) and Proboscis Monkey (Nasalis larvatus). Read more here.

How are my emissions calculated?

All flight calculations are based on Cool Effect’s extremely thorough flight calculator, which uses up-to-date EPA emission factor data and approximated flight lengths. Each flight offsetting calculator may be slightly different, given that each organization is responsible for making its own assumptions. We have worked closely with Cool Effect to ensure these calculations are as accurate as possible. The overarching purpose here is to equip the conscious traveler with correct information to make informed decisions about offsetting his or her travel.

Will I receive a donation certificate?

We appreciate your choice to offset your carbon emissions and, because of this, you will receive a certificate via email from ADAY that documents your efforts to offset what you can’t already reduce. Still haven’t received it? Send us an email at