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ADAY is a fast growing direct-to-consumer brand creating consciously designed, versatile staples. Our mission is to set a new standard for clothing using technical fabrics, a conscious supply chain and innovative production processes. We were named one of the Most Innovative Companies in the World 2018 by Fast Company and have been featured in Vogue, Refinery29, Conde Nast Traveler + many more. Our founders Meg + Nina were featured on Forbes 30 under 30 in the Retail & E-commerce category. We're based in New York + London.

We would love to hear from you! Please give us a shout at hello@thisisaday.com. Or you can always visit us IRL in NY or SF.

For all press enquiries, you can get in touch at press@thisisaday.com.

We’re always looking for great people to join our team. Have a look at our current vacancies, or send us an email with your CV and why you think you’re a great fit to work@thisisaday.com.

All things ADAY are consciously designed. That means every piece of our clothing is versatile, minimal + comfortable. It also means sustainability is prioritized at every stage of the design and production process. On top of this our clothes are made with technical, durable fabrics and are worn and loved by feminists + visionaries, entrepreneurs + activists, travelers + doers. Long story short, we encourage you to do anything in them.

We wouldn’t ever sell anything we hadn’t obsessed about and tested to perfection first. From the factories we’ve scouted to the fabrics hand-picked from Italy, Taiwan, and Japan, no stage of production is left to chance. It’s important to us that these clothes are as good as what you’d expect them to be, so we test all of them amongst the team before even thinking of selling them.

We want you to have the right size, so if you have a question on fit please send us an email at fit@thisisaday.com.

Each piece is different, so we definitely recommend looking at the care instructions before washing. All our garments are “machine cold wash” which saves over 2,000 pounds of CO2 per year vs. hot wash — every little bit counts, and we strongly believe in doing our part. Advised temperatures: 30 degrees/ 85 Fahrenheit or lower. Please do not Tumble Dry. Tumble drying reverses the process of bonding, reheating the glue and thus causing the seams to break. Also as a general rule, please don’t use fabric softener—it ruins the sweat-wicking properties of the fabrics. Do not bleach. Do not dry clean. Do not iron.

We conducted a worldwide search—seriously—for the best factories to manufacture in, and we found fantastic teams to partner with in Porto, Los Angeles, Istanbul and London. What makes them the best? They’re perfectionists and innovators, and we like that (because we are too). They also feel equally strongly about ethics and the environment, along with the happiness of their workers, something that matters dearly to us at ADAY.

Our fabrics are made in world-class mills in Italy, Taiwan, Korea, Japan and China. We visit these mills regularly to ensure their ethics and processes, as well as environmental footprint, are on par with our factories and company’s expectations. Each season, our in-house product team visits trade shows around the world to find the latest innovations in fabric. When sourcing, we focus on recycled, biodegradeable and bio-based fibers, renewable fabric manufacturing, eco-friendly dyeing and finishing, and innovative performance properties. All of the fabrics we use are Bluesign and/or Oekotex certified, meaning they do not leech harmful chemicals into the environment during the manufacturing process.

Before working with any supplier, we conduct extensive due diligence on their stance on both ethics and environment. Our due diligence consists of in person visits and conversations with both management and factory workers about their happiness, their hours, their pay and safety.

At ADAY, we see sustainability as a lifestyle that calls for a multi-tiered strategy. As manufacturers, we only choose suppliers that actively work on reducing the environmental impact of their processes, whether through energy-efficient or renewable energy manufacturing, reduced water consumption and reduced waste or waste recycling manufacturing. Our Up In The Air Jacket and Like A Boss Sweatshirt styles are made with our custom-developed recycled scuba, made with polyester created from recycled post-consumer plastic. For 2020, our product team is in the process of developing bio-based and fully recycled versions of our most popular fabrics. In 2019, we began developing biodegradable packaging across all of our products. All of our garments are “cold wash” which saves over 2,000 pounds of CO2 per year vs. hot wash — because every little bit counts, and we strongly believe in doing our part.

Email us. We want to fix it. Tell us what’s gone wrong at helpme@thisisaday.com and we’ll see what we can do.

We’re so sorry your order hasn’t been delivered yet. We do everything we can to make sure you receive your ADAY purchase as quickly as possible, and each order comes with a tracking number. If you head to your account, you’ll be able to find this number and track it through USPS, FedEx or DHL. Otherwise, please send us an email at helpme@thisisaday.com and we’ll sort this out as soon as we can.

We charge for pre-orders at the time the order is placed. We are a young company and this helps us significantly in helping you get your ADAY as quickly as possible, so thanks for your understanding in advance. We're grateful for your patience (it’s worth the wait!) Once your order ships you will receive an email with tracking information to help you follow your package right to your door step.

We ship via USPS Priority, so you’ll receive your ADAY between 3-4 working days. Shipping is free for all orders in the US. You can also choose to expedite your shipping for an additional cost — expedited orders will ship via DHL and you can expect your order in 1-3 business days.

We ship all international orders via DHL Parcel Direct and USPS International Priority Mail.

Definitely. Find your tracking number over here at your account so you can track your ADAY via USPS, FedEx or DHL.

Unfortunately, we don’t ship to P.O. boxes.

We optimize for longevity, since our garments never go out of style. But if garments rip, or you no longer have a use for them, we have solutions for you.

1) Give it a new life. Gift your ADAY to a friend, send us a photo and we’ll give you both $10 store credit. thredUP, Poshmark and Depop are other great options. Simple as that.

2) Help us recycle it. We are working with TerraCycle, an innovative recycling company. TerraCycle converts the synthetic fibers into pelletized plastic, which can then be used to make new products. Send us or drop off your old ADAY at one of our offices (NYC - 264 Canal Street, #4W, New York, NY 10013, London - ADAY attn Makerversity, Somerset House, West Goods Entrance, Victoria Embankment, WC2R 1LA) or email us at recycle@thisisaday.com to get a pre-paid return label. Bonus: We’ll give you $5 in store credit per recycled item.

Our ultimate goal is to achieve a closed, self-sufficient loop. We’re currently working to dream up ways to make old ADAY into new ADAY. Thank you for supporting us in getting there!

An action or activity (e.g., reforestation, sequestration, or renewable energy) that reduces human-caused carbon dioxide emissions released into the atmosphere. Activities may include planting trees to help extract CO2 from the air, or utilizing energy from sources like wind farms to prevent further emissions from being released into the air.

You told us you like to travel. So do we. Travel gives us a global perspective – and ADAY staples are great to travel in and bring on your trip. Though we love it, traveling is a major source of carbon dioxide emissions and, while some carbon dioxide is good for the environment, the excess of carbon dioxide emissions are a considerable cause of climate change. Buying carbon offsets allows you to be more accountable for your carbon emissions. While purchasing carbon offsets is a great solution for amending emissions, it is important to always try to first reduce what you can before offsetting what you can’t.

We pass on 100% of your money to Cool Effect, a non-profit organization that works to reduce carbon pollution that causes climate change. Once received, a little over 90% of every dollar goes directly to fund the project with the remainder allocated to cover research costs, applicable project registration fees, and credit card charges. Money donated to Cool Effect will be used to support emission-reducing activities and initiatives such as reforestation, sequestration, or renewable energy investments. All projects are vetted to meet high industry standards and certifications.

Cool Effect likes to think of themselves as a way to crowdfund against climate change. They are a carbon-offsetting organization operating as a non-profit. They seek out the best carbon projects in the world and compile them into one easily accessible platform.

All flight calculations are based on Cool Effect’s extremely thorough flight calculator, which uses up-to-date EPA emission factor data and approximated flight lengths. Each flight offsetting calculator may be slightly different, given that each organization is responsible for making its own assumptions. We have worked closely with Cool Effect to ensure these calculations are as accurate as possible. The overarching purpose here is to equip the conscious traveler with correct information to make informed decisions about offsetting his or her travel.

We appreciate your choice to offset your carbon emissions and, because of this, you will receive a certificate via email from ADAY that documents your efforts to offset what you can’t already reduce. Still haven’t received it? Send us an email at helpme@thisisaday.com.