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Hi! Thanks for visiting us. We’re ADAY, a female-led brand on a mission to bring a new standard of clothing to your wardrobe through ease and innovation. We do that by creating versatile, super comfortable and high quality clothing, which makes dressing and living effortless. We make our products more sustainably using innovative fabrics, and by building a creative and diverse team with an honest and optimistic culture. We aim to make a positive impact where we live and work.

Our all womxn team of 15 is based worldwide. We work incredibly hard and are more motivated than ever to continue pushing the boundaries on sustainability and fabric innovation. 70% of our products are made from recycled, regenerated and natural fabrics, over 45% of our factories and mills generate a portion of their energy from renewable resources to make our pieces and we’re getting close to offsetting 100% of all our carbon emissions. We were named one of the Most Innovative Companies in the World by Fast Company, a Forbes 30 under 30 company and have been featured in publications from Vogue to Refinery29.

Read more about us here , and if you’re new to ADAY products, a great place to start is the Best Sellers collection.

The quality of our products is something we pride ourselves on. We visit and handpick every single one of our factories and mills. We are meticulous about selecting our partners and only work with the ones that prioritize quality and durability. We choose partners that obsess about the small details, from checking every inch of fabric to completing wear and strength tests. We quality control all of our orders personally and we continue to test our pieces from the first sample to a fifth iteration of a best seller to ensure we always hold ourselves accountable.

We are also very focused on the idea of cost per wear which is the price of a garment / the versatility + longevity of the piece. Globally, the average garment is worn 7 times before it is discarded (!!!). We’re working to increase that number. The average cost per wear of an ADAY piece is 52 cents, that’s once a week for 5+ years.

We’ve been working tirelessly from our homes to ensure that ADAY is safe to purchase. Here’s a message from our team about COVID-19.

We do! We would be thrilled for you to share ADAY with your friends and family. You can get started here by sending them $‌20 off their first order. If someone you refer makes a purchase using your referral code, you will receive a code for $‌20 in credit 30 days after their purchase.

We would love to hear from you! Please give us a shout at hello@thisisaday.com. Or, if you have a press enquiry, you can get in touch at press@thisisaday.com.

We offer measurements on each of our products pages, just click on “What Size am I” to see our size chart or scroll down and click on the “Fitting +” section for our body measurement guide. You can also check out the Find Your Fit page.

It’s important to us to help you find the perfect fit, so feel free to send us an email at stylist@thisisaday.com for a personal recommendation.

Each piece is different, so we recommend looking at the care instructions on the label of your piece before washing. All of our pieces are “machine cold wash” which saves over 2,000 pounds of CO2 per year vs. washing in hot water—every little bit counts, and we strongly believe in doing our part. We advise a temperature of 30 degrees Celsius / 85 Fahrenheit or lower when washing.

Please do not Tumble Dry. Tumble drying reverses the bonding process used in many of our pieces, reheating the glue which will cause the seams of your piece to break. It can also reduce the lifespan of products as the tumbling action is rough, causing fibres to break and elastic to warp. As a general rule, please don’t use fabric softener—it can damage the performance properties of our fabrics.

Do not bleach. Do not dry clean. Do not iron.

We want you to feel like your ADAY was made to fit you, so to get the *perfect* fit, we would love to help you tailor your ADAY. Send us a photo of your tailoring receipt to tailoring@thisisaday.com, and we'll send you a $15 gift card for your next purchase. We can also provide specific instructions on how to tailor many of our pieces.

Please note, once an ADAY piece has been tailored or otherwise altered it is no longer eligible to be returned or exchanged.

We conducted a worldwide search—seriously—for the best suppliers to manufacture our pieces. We found fantastic teams to partner with in Portugal, the US, China, Turkey and Italy.

What makes them the best? They’re perfectionists and innovators, and we like that (because we are too). They also feel strongly about ethics and the environment, along with the happiness of their workers, something that matters deeply to us at ADAY.

We find our suppliers through trusted recommendations from our existing partners, reputable innovators and sustainability pioneers as well as the various trade shows we visit. Before working with any supplier, we conduct extensive due diligence on their stance on both ethics and environment. Our due diligence consists of in person visits and conversations with both management and factory workers about their happiness, their hours, their pay and their safety.

All of our suppliers operate at or above minimum wage. Our suppliers offer regular training, on site food services, employee benefits and more. We strive to work with partners who put their workers first, and we visit all our suppliers prior to working with them, and throughout our partnerships so we can review first hand how they support their employees.

The vast majority of our fabrics are 'technical fabrics' which means they are vegan as they are manmade or derived from plants.

Our Better Knit and Seasonless Merino are responsibly sourced (cruelty-free) from animals. These materials include wool, recycled cashmere, and merino wool. Our fabric mills source from sheep in South Africa and Australia, both fabrics maintain the following certificates Non-mulesed, Global recycled Standard (GRS), Responsible Wool Standard (RWS). The fabric mill we partner with to make these fabrics is a Woolmark and Woolmark Blend Certified manufacturer. Our recycled cashmere is made from upcycled scraps from luxury fashion production straight from the factory floor.

Our goal is to continue discovering and developing fabrics that are long-lasting, super comfortable, and have the lowest impact on our planet.

Our fabrics are made in world-class mills in Italy, Taiwan, Turkey, and China. We visit these mills regularly to ensure their ethics and processes, as well as environmental footprint, are on par with our factories and company’s expectations.

When sourcing fabrics, we focus on sustainable, and long-lasting fabrics such as recycled, regenerated, biodegradable and bio-based fibers, renewable fabric manufacturing, eco-friendly dyeing and finishing, and innovative performance properties. In fact, 70% of our styles are made from recycled, regenerated and natural materials (specifically 42% of styles are made from recycled materials and 28% are natural and regenerated).

All of the fabrics we use are Bluesign® and/or OEKO-TEX® certified. This means when our fabrics are made, they do not leech harmful chemicals into the environment. Other certifications our fabrics hold are R.E.A.C.H., GRS-Global Recycled Standard, and Responsible Wool Standard (RWS).

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R.E.A.C.H REACH is a European Union regulation concerning the Registration, Evaluation, Authorisation and restriction of Chemicals. R.E.A.C.H’s aim is to provide a high level of protection of human health and the environment from the use of chemicals.		Technical Silk pieces + Recycled Technical Silk pieces, Turn It Up Pants, Layered Up Leggings, Super Satin, and Easy Days Pant
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GRS-Global Recycled Standard GRS verifies responsible social, environmental and chemical practices in the production of recycled content. GRS defines requirements to ensure accurate content claims and good working conditions, and that harmful environmental and chemical impacts are minimized.		Fast Forward Bra, Recycled Technical Silk, Super Satin
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Responsible Wool Standard (RWS) The Responsible Wool Standard addresses the best farming practices, welfare of sheep and the land they graze on.		Better Knit and Seasonless Merino
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TENCEL™ TENCEL™ branded lyocell and Modal fibres are produced by environmentally responsible processes from the sustainably sourced natural raw material wood.		Plant Life and Seasonless Merino
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At ADAY, we see sustainability as a baseline and apply sustainable practices at every stage of our process (from design right through to our logistics). For our partners, we only choose those that actively work on reducing the environmental impact of their processes, whether through energy-efficient or renewable energy manufacturing, reduced water consumption and reduced waste or waste recycling manufacturing.

We view sustainability as making products that are better for the environment and better for you. We want to make pieces you really want to wear. This is why we are very focused on the idea of cost per wear which is the price of a garment / the versatility + longevity of the piece. Globally, the average garment is worn 7 times before it is discarded (!!!). We’re working to increase that number. The average cost per wear of an ADAY piece is 52 cents if you wear your ADAY once a week for 5+ years.

Our Up In The Air Jacket , Like A Boss Sweatshirt, and Home Stretch Pullover styles are made with our custom-developed recycled scuba, made with REPREVE® polyester created from recycled post-consumer plastic. Our plant life basics are made from TENCEL™ Modal sourced from beechwood trees in a closed-loop production process - this means that no waste is generated from the production process, including materials, energy and water. For 2021, our product team is in the process of developing bio-based and recycled versions of our most popular fabrics. In 2019 and 2020, we began developing biodegradable packaging across all of our products. All of our pieces are “cold wash” which saves over 2,000 pounds of CO2 per year vs. hot wash — because every little bit counts, and we strongly believe in doing our part.

We don’t believe in replacing the content of our wardrobes every season. Instead, we strive to create comfortable, seasonless essentials that do more and last longer.

We use synthetics because of their superpowers and unique blends as fabrics, improving the longevity, durability and easy care of our products. We are also working on creating sustainable alternatives. Currently, 42% of our fabrics are from recycled materials, and 28% are from natural and regenerated cellulose. That’s 70% of our materials that are from sustainable sources and by 2021, we hope to be at 88% of all materials.

Regarding microplastics, we are focusing on sourcing more innovative alternatives that don’t shed microplastics. We have taken a number of steps to reduce the shed of microplastics. Our synthetics are made with continuous filament fibers, which help reduce the shed of microplastics due to the long fiber that doesn’t break or shed easily. Heat and continual abrasion further the shed of microplastics, therefore we recommend cold machine wash and no tumble drying (which also reduces CO2 emissions). Lastly, we recommend using a laundry bag to wash your ADAY, such as the Guppy Friend, which catches microfibers.

All of the fabrics we use are Bluesign® and/or OEKO-TEX® certified. This means when our fabrics are made, they do not leech harmful chemicals into the environment. For fabric finishing, 78% of our synthetic fabrics have no chemical finishing or they have an eco-finishing. Check out our bioWick Finish here which is made from 100% plant seed oil and improves the wicking properties of your favorite Like a Boss, Up in the Air and Home Stretch Tops!

All our fabrics are unique with their own properties, each individual product page will have the latest information. Here are some properties we look for in across all our fabrics:

Breathability
The fabric structure allows air to circulate between the fibers of our fabrics. The breathable qualities make you feel cooler and more hygienic. Breathability is the simplified term for moisture vapor transmission rate (MVTR), which is the measure of how quickly moisture passes through the fabric. The knit structure of our fabrics allows the direct passage of air through it and removes moisture vapor away from the body.

Easy care
All of our fabrics are easy care, which includes machine wash cold and hang dry. This also saves over 2,000 pounds of CO2 per year vs. washing in hot water. This low temperature wash / low abrasion method also helps preserve the longevity of your product as tumble drying can cause fibers to break and elastic to warp.

Wrinkle-Resistant
Our fabrics do not absorb water easily due to the type and blend of fibers, hence they have a natural resistance to wrinkles. The added elastane also helps as it wraps around the fibers allowing them to recover easily. We do not use chemical treatments to achieve wrinkle resistance, therefore our fabrics will respond slightly differently after washing or traveling. Make sure to hang your garments after to ensure the wrinkles fall out.

Quick Drying
As most of our fabrics have a fine knit structure and use man-made fibers, they do not absorb water easily and can spread the water out along the fine knit structure onto a larger surface providing more space for evaporation. This allows them to dry quickly as well as repel water, more so than conventional fabrics.

Moisture Wicking
Moisture-wicking quickly moves sweat to the fabric’s outer surface and dries rapidly so that sweat does not saturate the fabric. As a result, your body can regulate its temperature efficiently and the fabric touching your skin has a dry, non-sticky feel. Our fabrics move sweat through the structure of the fabric and like our quick-drying properties moves water along the knit structure and a larger surface area allowing the water to evaporate quickly.

Thermal
Our thermal fabrics have a brushed knit with a fleece hand-feel on the inside and matte finish on the outside, mimicking fleece. The soft brushing process on the inside enhances the thermal insulation properties, it controls humidity, ensuring breathability and keeping the body temperature steady and keeps you warm.

Pilling resistant
Pilling happens when the surface of fabric experiences a lot of wear and tear and abrasion in a particular area. This is common in high pile fabrics (fleeces) or natural fabrics that have staple (short) fibers. The majority of our fabrics are continuous filament (long) fibers and high twist yarns which both reduce the pilling of the fabric, as they do not break easily over the surface of the fabric, making it hard for the surface to scuff and create bobbles. The other benefit of pilling resistance is the reduction of the shed of microfibers. For our natural fabrics or wool products, we advise using a fabric shaver once in a while to smooth the surface and reduce pilling.

UV Protection
Due to the inherent fiber structure, density of the knit, unique construction and opaque microfibers, our fabric filters the sun’s UV rays. Our fabrics offer a high level of protection against the damaging effects of UV rays. Our fabrics with UV protection are UPF 50+, as seen in our Something Borrowed Shirt , Dream Harder Tank , Made It T-Shirt, and technical silk products. Note: Laboratory tests are carried out according to the AS/NSZ 4399 standard.

We are so sorry you haven’t received your order yet! We do everything we can to make sure you receive your ADAY purchase as quickly as possible.

Each order comes with a tracking number. You can find this number in your Shipping Confirmation email or if you head to your account, you’ll see it there too. You can also always email us at helpme@thisisaday.com and our Customer Service team will be happy to help.

Unfortunately, we are unable to cancel or change an order after it has been placed. However, we do offer free exchanges and returns for store credit.

For US orders over $150, we offer free shipping. For orders $150 or under, shipping costs $6. We ship US standard orders via DHL Expedited Max, so you’ll receive your ADAY within 4-5 business days.

For international orders over $200, we offer free shipping. For international orders $200 or under, shipping is $15. We ship international orders via DHL Air Express, so you’ll receive your ADAY within 3-8 business days, depending on your ship destination.

We ship anywhere in the US and internationally. Unfortunately we are unable to ship to P.O. boxes.

To change the currency on our website, use the flag icon in the top right hand corner to adjust your shipping country.

Duties and taxes are calculated based on the items being ordered, the total value of your order, the destination country, and other factors which are controlled by your local customs office.

Please note, duties and taxes are non-refundable by ADAY. By contacting your local customs office, you may be able to get these refunded, however we are unable to assist nor guarantee this.

For customers shipping to Australia, Canada, Hong Kong, New Zealand, Norway, Switzerland or the UK, orders are always shipped DDP (Delivered Duty Paid).

For customers shipping to all other countries, there is the option to prepay duties and taxes. By prepaying duties and taxes, we guarantee no surprise fees upon delivery.

US returns (including gift returns):

US returns can be made using our returns portal here.

You have 30 days to return or exchange your order. We can only accept returned items that are unworn, unwashed, and undamaged. Pieces that have been tailored are not eligible for return. Returns and exchanges for store credit are free, or we can refund your original form of payment less a $5 return shipping fee which will be deducted from your refund. Please note, original shipping charges are not eligible for a refund.

International returns (including international gift returns):

International returns can be made using our returns portal here.

You have 30 days to return your international order. At this time, we do not offer international exchanges. We can only accept returned items that are unworn, unwashed and undamaged. Pieces that have been tailored are not eligible for return. We will refund your original form of payment less a $25 International Return fee which will be deducted from your refund.

Duties and taxes are non-refundable by ADAY. By contacting your local customs office, you may be able to get these refunded, however we are unable to assist nor guarantee this. Original shipping charges are not eligible for a refund.

We have extended our returns policy to 60 days for all orders placed after 11/15. Please note, we can only accept returned items that are unworn, unwashed, and undamaged. Garments that have been tailored are not eligible for return. See here for more information on holiday shopping.

You can expect your refund to take up to two weeks. We’ll let you know as soon as your item is received and your refund or exchange has been processed.

For US returns, If you choose store credit or an exchange for your return, your credit or exchange order will be processed as soon as your return package is accepted at the post office.

We accept returns and exchanges for all purchases made in our showroom locations for 30 days after purchase. Please note, we can only accept returned items that are unworn, unwashed and undamaged. pieces that have been tailored are not eligible for return.

For more information on Returns & Exchanges, click here.

Any discounted items or items marked sale, Limited Edition, Final Sale are not eligible for exchange or return. No exceptions will be made.

Promotional codes are not valid on Sale items, and we are unable to extend price adjustments or partial refunds on orders made prior to a promotion. Items marked as “earlier edition” are earlier iterations of current styles and may have design, fabrication or other variations from current full-priced merchandise.

An action or activity (e.g., reforestation, sequestration, or renewable energy) that reduces human-caused carbon dioxide emissions released into the atmosphere. Activities may include planting trees to help extract CO2 from the air, or utilizing energy from sources like wind farms to prevent further emissions from being released into the air.

You told us you like to travel. So do we. Travel gives us a global perspective – and ADAY staples are great to travel in and bring on your trip. Though we love it, traveling is a major source of carbon dioxide emissions and, while some carbon dioxide is good for the environment, the excess of carbon dioxide emissions are a considerable cause of climate change. Buying carbon offsets allows you to be more accountable for your carbon emissions. While purchasing carbon offsets is a great solution for amending emissions, it is important to always try to first reduce what you can before offsetting what you can’t.

We pass on 100% of your money to Cool Effect, a non-profit organization that works to reduce carbon pollution that causes climate change. Once received, a little over 90% of every dollar goes directly to fund the project with the remainder allocated to cover research costs, applicable project registration fees, and credit card charges. Money donated to Cool Effect will be used to support emission-reducing activities and initiatives such as reforestation, sequestration, or renewable energy investments. All projects are vetted to meet high industry standards and certifications.

Cool Effect likes to think of themselves as a way to crowdfund against climate change. They are a carbon-offsetting organization operating as a non-profit. They seek out the best carbon projects in the world and compile them into one easily accessible platform.

All flight calculations are based on Cool Effect’s extremely thorough flight calculator, which uses up-to-date EPA emission factor data and approximated flight lengths. Each flight offsetting calculator may be slightly different, given that each organization is responsible for making its own assumptions. We have worked closely with Cool Effect to ensure these calculations are as accurate as possible. The overarching purpose here is to equip the conscious traveler with correct information to make informed decisions about offsetting his or her travel.

We appreciate your choice to offset your carbon emissions and, because of this, you will receive a certificate via email from ADAY that documents your efforts to offset what you can’t already reduce. Still haven’t received it? Send us an email at helpme@thisisaday.com.