Meet the one: meet Aday.

Stop settling for clothes that are high maintenance, expensive to dry clean, and always wrinkled. You’ve found someone else.

You’ve found Aday. 

83% of women say wearing Aday on repeat changed the way they shop. That’s because we make clothes so polished and comfortable, you’ll want to wear them again tomorrow. They’re crafted from innovative fabrics with super powers like UV protection, wrinkle resistance, and breathability. So you can wear them more often, and own them longer.

This is the start of your future with Aday.

Innovation Led.
Female Founded.
Sustainably Made.

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Win a new closet

Ready to break up with your closet? We’re here for you. We’re giving away two of our Essentials Capsules for the best wardrobe break up stories. Submit yours today.

Dear Bucket Hat,

I loved you so much, even when my friends warned me it wouldn’t last. Now I look at all the pictures of us together, and I just feel like you betrayed me. What was I thinking?

I’m happier without you, now that I have Aday.

Submit Your Story
Turns Out People Are Into It
“The best part is that you don’t have to sacrifice comfort or convenience for elegance.”
Turns Out People Are Into It
“Lightweight, space saving, and quick drying. I’m a huge fan”
Turns Out People Are Into It
“Ridiculously versatile”
Turns Out People Are Into It
“Its tailored cut makes it a piece you can dress up or down, while still being breathable and comfortable.”

  • Cleverly designed to wear on repeat

  • Sustainably made with innovative fabrics

  • Easy returns and hassle-free exchanges