Our mission is to revolutionize clothing through conscious design.
Keep scrolling, and we’ll walk you through what that means in practice—from the way we design to the partners we choose to create it.
Creating fabrics in mills, and clothing in factories, requires energy + water. So we choose our partners specifically for their sustainable practices, technological superiority and overall impact on the world. We’re young, but we aim to be a world leader, working with the highest quality fabrics and partners out there. We’re ADAY and we make clothing that’s strong, comfortable and long lasting. Hi.