Please wait while your page grows

Enjoy free shipping on all orders | Take our style quiz
Enjoy free shipping on all orders | Take our style quiz

the Outfit Repeater Challenge

the Outfit Repeater Challenge

On average, we wear an outfit 7 times before throwing it away. Crazy, right?

We believe in quality over quantity, so we’re going to pay you to wear your ADAY all day, every day. Enter to participate. The challenge starts January 4.

On average, we wear an outfit 7 times before throwing it away. Crazy, right?

We believe in quality over quantity, so we’re going to pay you to wear your ADAY all day, every day. Enter to participate. The challenge starts January 4.

On average, we wear an outfit 7 times before throwing it away. Crazy, right?

We believe in quality over quantity, so we’re going to pay you to wear your ADAY all day, everyday. Because it’s cool to wear the same thing twice (and the rest).

Enter for your chance to join our Outfit Repeater Challenge.

here's how it works

here's how it works

1. pick your favorite ADAY piece

Looking for something new? Sign up and we'll send you a code for 10% off your purchase.

2. wear your ADAY on repeat

Starting January 4, you'll have 10 days to style the same ADAY piece as many ways as possible.

3. share each wear on Instagram

Tag @aday, use #OutfitRepeaterChallenge, screenshot your posts, and we'll pay you per "wear."

4. invest in a better future

Keep the ADAY credit or we'll donate your earnings to Cool Effect, an organization invested in building a better future, too. 

1. pick your favorite ADAY piece

Looking for something new? Sign up and we'll send you a code for 10% off your next purchase.

2. wear your ADAY on repeat

Starting January 4, you'll have 10 days to style the same ADAY piece as many ways as possible.

3. share each wear on Instagram

Tag @aday, use #OutfitRepeaterChallenge, screenshot your posts, and we'll pay you per "wear."

4. invest in a better future

Keep the ADAY credit or we'll donate your earnings to Cool Effect, an organization invested in building a better future, too.


here's why we're doing it

The Outfit Repeater Challenge was inspired by our customers, many of whom have had their ADAY for up to 5 years - and wear it on repeat. Investing in quality pieces that you can wear for a longer time is better for your wallet and the planet.

Here's how we think about it.

Small steps, like buying fewer pieces you can do more in, add up to have a big impact. That’s why we chose to work with Cool Effect. By understanding how to reduce your own carbon footprint, you can make small steps each day to reduce your impact on the planet too.

become an outfit repeater


here's why we're doing it

The Outfit Repeater Challenge was inspired by our customers, many of whom have had their ADAY for up to 5 years - and wear it on repeat. Investing in quality pieces that you can wear for a longer time is better for your wallet and the planet.

Here's how we think about it.

Small steps, like buying fewer pieces you can do more in, add up to have a big impact. That’s why we chose to work with Cool Effect. By understanding how to reduce your own carbon footprint, you can make small steps each day to reduce your impact on the planet too.