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Buy now, pay later with Klarna. Shop cozy sweaters just in time for fall.
Buy now, pay later with Klarna. Shop cozy sweaters just in time for fall.

. the outfit repeater. 

 . challenge . 

  the outfit repeater  

 .challenge .

Bye, Fast Fashion

Investing in quality pieces that you can wear for a longer time is better for your wallet and the planet.

So we paid our community to stop shopping - and wear ADAY all day, everyday for two weeks straight.

5000+

Applications

100

Participants

867

Outfit Combinations

72

Reported Activities

Why We Did It

On average, we wear an outfit 7 times before throwing it away. Crazy, right? So we broke down the cost per wear of ADAY, and paid participants to style the same item on repeat for 14 days.

Hello Savings, Goodbye Waste

Small steps, like buying fewer pieces you can do more in, add up to have a big impact. That’s why we chose to work with Cool Effect. By understanding how to reduce your own carbon footprint, you can make small steps each day to reduce your impact on the planet too.

Here's What We Learned

 

72%

Said this challenge changed the way they thought about shopping

 

34%

Reduction in future clothing purchases

 

2

Fewer tops needed in a 2-week wardrobe

 

18%

Less time spent getting ready in the AM

Now It's Your Turn

Change the way you shop. Sign up to join the next Outfit Repeater Challenge. We'll be in touch soon!

The Pieces Featured

Like A Boss Sweatshirt

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Throw It Higher Leggings

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Something Borrowed Shirt

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