. the outfit repeater.
. challenge .
Bye, Fast Fashion
Investing in quality pieces that you can wear for a longer time is better for your wallet and the planet.
So we paid our community to stop shopping - and wear ADAY all day, everyday for two weeks straight.
Why We Did It
On average, we wear an outfit 7 times before throwing it away. Crazy, right? So we broke down the cost per wear of ADAY, and paid participants to style the same item on repeat for 14 days.
Hello Savings, Goodbye Waste
Small steps, like buying fewer pieces you can do more in, add up to have a big impact. That’s why we chose to work with Cool Effect. By understanding how to reduce your own carbon footprint, you can make small steps each day to reduce your impact on the planet too.
Here's What We Learned
Said this challenge changed the way they thought about shopping
Reduction in future clothing purchases
Fewer tops needed in a 2-week wardrobe
Less time spent getting ready in the AM
Now It's Your Turn
Change the way you shop. Sign up to join the next Outfit Repeater Challenge. We'll be in touch soon!