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Find the perfect size with our Fit Guide or simply message the ADAY Concierge with questions
Find the perfect size with our Fit Guide or simply message the ADAY Concierge with questions

plant bae

Meet the plant bae collection.

Our very first plant-based fabric in 3 super soft silhouettes – all made from an innovative blend of beech tree fibers + a special ingredient: seaweed.

Sustainably sourced, ultra-soft, + named for their plant-based booster ingredient from the sea — because you should care for yourself like you’d care for your plants. <3

A lightweight base layer turtleneck with extra long split sleeves for the those cover-your-knuckles cold weather days + cozy nights in.

Available in seaweed and black
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An oversized tee that’s ultra thin and ultra soft with a boxy silhouette, featuring a bonded hem + sleeves. Your new favorite not-so-basic basic.

Available in seaweed and black
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not cotton

We spent the past year looking for a plant-based fabric that could hold its own against our core technical styles. Our standards are high: it needed to have the same stretch, breathability, + moisture management we proudly call our own, and also needed to be naturally sourced + produced sustainably.

Introducing our secret ingredient: SeaCell, a fiber created from seaweed harvested off the Icelandic coast, expertly blended with cellulose + modal, resulting in an ultra soft, ultra powerful fabric.

Pretty cool, right?

A super soft draped tank with a v-back, thick bonded hem and double lined front. The perfect WFH top.

Available in seaweed and black
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better fabricsbetter process, better wardrobe

Turtleneck

We’re on a mission to set a new standard for clothing.

We’re young, with an aim to be a world leader in conscious design, creating quality staples that allow you to do more with less.

Find out more